Rajiee M Shinde, a Dada Saheb Phalke Film Foundation awardee, is a seasoned media executive with extensive expertise in television, music, digital platforms, and film production. Her career spans over 20 years, during which she has pioneered groundbreaking initiatives in content strategy, business expansion, and artist development.

As a visionary media professional who has played a pioneering role in shaping India's regional and music television landscape, she launched and led Showbox Channel, rapidly positioning it among the top national music TV channels within just seven months. As Founder, CEO, and Director of PTC Network, she spearheaded the creation of PTC Punjabi, PTC Chakde, and PTC Gold, while also establishing PTC Motion Pictures to produce impactful films and music content. Her trailblazing efforts include launching ETC Channel Punjabi—the first-ever Punjabi music TV channel—and driving content strategy and creative direction at Zee Punjabi and Home TV (Hindustan Times Group).

She has also been honored by former Prime Minister Dr. Manmohan Singh as one of the Jewels of Punjab – Leading Global Punjabi Personalities. A pioneering force in Punjabi entertainment, she launched the first-ever Punjabi music and film awards, and introduced groundbreaking reality and talent shows such as Voice of Punjab, Miss Zee Punjabi, Miss PTC Punjabi, Mr. Punjab, and many more—setting the benchmark for regional programming.

A recognized voice in the industry, she was invited as a chief guest and speaker at key forums, including the IIM Rohtak Film & Media Summit 2025. She has also served as a juror for the Newcastle Film Festival, Promax Asia Awards, Talentrack Awards, and Digital Reinvent Awards, and participated in panels hosted by Assocham, Invest Punjab, BW Businessworld, and the Global Digital Content Market.

Rajiee M. Shinde’s transformative leadership continues to propel innovation, elevate content standards, and foster strategic growth across television, music, and digital media platforms.